FRANK MAIOCCO ART DIRECTOR

 ART DIRECTOR & GRAPHIC DESIGNER 

I'm a seasoned design professional with a background in: magazines, books, digital, marketing, and package design. My years of diverse experience makes me a valuable asset for any potential employer. I’m goal oriented, creative, quick to learn, and resourceful. In addition, I’m dedicated and reliable in a busy deadline driven environment.

 

 EMPLOYMENT HISTORY 

Mechanical Engineering magazine, ASME | 2017—Present |Art Director designing and overseeing all creative for Mechanical Engineering magazine's print and digital editions and ASME.org's editorial content and infographics. ASME is a non-profit organization. 

Freelance Art Director | 2012—2017 |Wenner Media designing digital versions of Us Weekly, Rolling Stone, and Men's Journal for the iPad and Samsung Galaxy tablet.

Discover Magazine | 2011—2012 | Deputy Art Director

Freelance Art Director | 2009-2011 | Us Weekly Magazine; Instructor, Administrator, and Parent & Child magazines; Scholastic Inc., Educational Book Division; Guideposts Magazine; J-14, Twist, and M magazines; Goldderby.com; The Hollywood Museum corporate identity and marketing; Toys “R” Us Consumer Package Design. 

In Touch Weekly Magazine | Deputy Art Director | 2002—2009

Storm Design: Packaging | Art Director | 2000—2002 

Disney Adventures Magazine | Senior Designer | 1997—2000 

Scholastic, Inc.: Books and Magazines | Art Director | 1991—1997

Travel Agent Magazine: Fairchild Publishing  | Art Director | 1989—1991

Bantam Doubleday Dell Publishing | Designer | 1987—1989

MacMillan Publishing  | Designer | 1986—1987 

 

 DESIGN PROFILE 

• Created winning design concepts for major brands and media companies such as The Walt Disney Company, Time Warner, Scholastic, Primedia, Fairchild, Bantam DoubleDay Dell, In Touch Weekly, Disney Adventures, Institutional Investor, Fortune, The Hollywood Museum, Estee Lauder, Avon, Bristol Myers, L’Oreal, The Body Shop, among many others.

• Managed design departments and teams of up to 10 people; set and guided creative direction, including directing illustrators and photographers to execute my conceptualizations; ensured quality control and strict adherence to schedules and deadlines.

• Directed and styled national photo shoots, including fashion, products and celebrities. 

• Diverse design portfolio incorporates product packaging, magazine/book cover design, advertorials, editorial pages, press/media kits, corporate identity, marketing collateral, presentations/proposals, signage, and branding. 

• Successfully interpret communication needs and translate them into compelling visual narratives; collaborate closely and effectively with multiple levels of an organization and outside vendors.

• Oversaw prepress/print production, quality control and color correction over all aspects of the designed projects.Thorough knowledge of compliance issues.

 

 PROFESSIONAL ACCOMPLISHMENTS 

• Charter member of the design team for the successful launch of In Touch Weekly, which became a leading weekly entertainment publication; conceptualized visual features that “jumped” off the page and made the book distinctfrom the competition. Promoted twice in six years to the number two position of Deputy Art Director.

• Diversified the creative pool to include illustrators and photographers at Storm Design, a boutique package design& marketing  firm, allowing them to expand their client base; introduced measures that reduced the production costof each job by up to 50%.  

• Co-led a major design overhaul for The Walt Disney Company’s Disney Adventures Magazine, a national consumer monthly entertainment publication for kids with a circulation of over 1 million; redesign propelled the magazine past Nickelodeonto become number one in the category.  

• Delivered a more sophisticated visual identity for books and magazines at Scholastic, Inc., a leading global educationalmedia company.

• Managed design, and did a major refresh, for this leading trade publication of the travel industry, published by Fairchild.

• Designed hundreds of covers and jackets for major trade and mass market book titles at Bantam Doubleday Dell. 

 

 EDUCATION 

School of Visual Arts | New York, NY | BFA in Graphic Design and Illustration 

 

 TECHNICAL SKILLS 

Adobe CS Programs: InDesign, DPS, Illustrator, Photoshop, Dreamweaver, Flash, and Fireworks. QuarkXPress,K-4, and Woodwing.